Trade

The members of the Council of American States in Canada (CASC)offer a wide range of customized services to clients with an interest in supplying products and services to Canadians. Our goal is to help clients recognize the potential for their product(s) in Canada and to identify the best method of entry: traditional distribution channel, joint venture partner, utilizing an agent or manufacturer’s representative, or selling direct.

Through extensive market research and regular discussions with industry players, CASC members counsel clients to choose the best way to either begin or expand the marketing of their product or service in Canada. We also review clients’ literature and web presence and provide feedback on their marketing message and its level of acceptance in the Canadian market.

Services are customized to meet each individual company’s needs, and include:
• Market Entry Strategy Analysis
• Market Overview
• Product Market Viability Studies
• Product Positioning
• In-Country Appointment Scheduling with prequalified prospects
• Agent/Distributor and End-User Searches
• Trade Mission Development & Coordination
• Company Lists
• Referrals
• General Assistance; including customs and regulatory guidance

Please contact your CASC representative to get a specific breakdown of the services that are offered.